The advantages of _____ are that they are low cost and fast,and they have the effect of making executives committed to achieving them.
A) sales force composites
B) executive opinions
C) customer and channel surveys
D) expert opinions
E) time series techniques
Correct Answer:
Verified
Q56: _ is the application of science to
Q57: The budget section of the marketing plan
Q58: Highlights are repeated in the _ section
Q59: Bob specifies that it is important to
Q60: SWOT stands for _,_,_,and _.
Q62: A(n)_ is a forecast based on estimates
Q63: As a sole method of forecasting,expert opinions
Q64: What should be included in the competitors
Q65: Creating marketing strategy is a single event.
Q66: Executive opinion is the best-guess estimates of
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