Building profitability and boosting volume are two common objectives that influence marketers' pricing decisions.

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Building profitability and boosting volume are often key goals that marketers aim to achieve through their pricing strategies. By setting the right prices for their products or services, they can maximize revenue and capture market share, while also ensuring that costs are covered and profits are generated. Both profitability and volume are important metrics that can indicate the success of a company's pricing decisions, and they typically go hand in hand. For example, if a company can increase its sales volume by lowering its prices slightly, it may be able to offset any potential loss in unit margin by capturing more overall revenue. Alternatively, if a company focuses on maximizing profit margins, it may need to rely on higher priced, premium products or services that appeal to a smaller, more affluent segment of the market.

Building Profitability and Boosting Volume Are Two Common Objectives That