Rolex watches, Mont Blanc pens, and Bentley cars use prestige pricing to reinforce their image of high quality and exclusivity.

Question

Quizplus · Accepted Answer

Prestige pricing is a strategy where companies keep their prices high to create an image of high quality and exclusivity. Rolex watches, Mont Blanc pens, and Bentley cars are all luxury brands that use prestige pricing to reinforce their brand image.

Rolex Watches, Mont Blanc Pens, and Bentley Cars Use Prestige