The Creamy Cow is a brand of gourmet ice cream. The company uses _____ to sell its products by using different venues, including grocery stores, online stores, and mail order.

Question

Quizplus · Accepted Answer

Multichannel retailing refers to using various channels or venues to sell products, which is what The Creamy Cow does by selling its ice cream in grocery stores, online stores, and through mail order. Multilevel distribution refers to using intermediaries such as wholesalers and retailers to distribute products, which is not explicitly stated in the scenario. Shotgun marketing and broadcast retailing are not relevant to the scenario.

The Creamy Cow Is a Brand of Gourmet Ice Cream