The goal of _____ is to make it convenient for consumers to find and purchase products at many locations and in many ways.

Question

Quizplus · Accepted Answer

Intensive distribution is the strategy that involves making the product available at as many locations as possible in order to maximize convenience for consumers. This often involves working with a large number of intermediaries such as wholesalers, retailers, and online marketplaces in order to reach a wide range of customers. In contrast, selective distribution involves targeting only a few specific channels or retailers that are well-suited to the product and the target market. Inclusive retailing and cluster wholesaling are not commonly used industry terms.

The Goal of _____ Is to Make It Convenient for Consumers