As a manufacturer of lowcost, chocolatecovered peanuts, Venus Candies places its products in as many locations as possible in order to make it easy for customers to purchase the product. Venus Candies is employing _____ distribution.

Question

As a manufacturer of low­cost, chocolate­covered peanuts, Venus Candies places its products in as many locations as possible in order to make it easy for customers to purchase the product. Venus Candies is employing _____ distribution.

Quizplus · Accepted Answer

Intensive distribution is when a manufacturer places its products in as many locations as possible in order to make it easy for customers to purchase the product. This is the approach being employed by Venus Candies. Selective distribution involves selling a product only in a limited number of locations, while exclusive distribution involves selling a product through only one or a very limited number of channels. Multilevel distribution refers to a system where a manufacturer sells its products through a network of intermediaries or distributors.

As a Manufacturer of Low­cost, Chocolate­covered Peanuts, Venus Candies Places

As a Manufacturer of Lowcost, Chocolatecovered Peanuts, Venus Candies Places