The goal of penetration pricing strategy is to:

Question

Quizplus · Accepted Answer

The goal of penetration pricing strategy is to capture a large share of the market by setting a low price for the product, which would, in turn, generate a high volume of sales. This is because the low price would encourage more customers to make a purchase, thus increasing overall sales revenue, even if the profit margins are low. Therefore, the best answer is C - make profit from the sheer volume of sales.

The Goal of Penetration Pricing Strategy Is To