_____ aims to use price to send consumers a message about the high quality and exclusivity of a product.
A) Prestige pricing
B) High/low pricing
C) Penetration pricing
D) Lossleader pricing

Question

_____ aims to use price to send consumers a message about the high quality and exclusivity of a product.
A) Prestige pricing
B) High/low pricing
C) Penetration pricing
D) Loss­leader pricing

Quizplus · Accepted Answer

Prestige pricing sets a high price to signal to consumers that the product is of high quality and exclusive. This pricing strategy is often used for luxury products and brands.

_____ Aims to Use Price to Send Consumers a Message