Joe and Chris are working on a book together that they plan to publish via a printondemand (POD) website. As they sit down to plan everything for their pricing strategy, Chris asks the question, "What price would the customers be willing to pay?" Which of the following pricing strategies is in Chris's mind?
A) Realworld pricing
B) Breakeven pricing
C) Demandbased pricing
D) Costbased pricing

Question

Joe and Chris are working on a book together that they plan to publish via a print­on­demand (POD) website. As they sit down to plan everything for their pricing strategy, Chris asks the question, "What price would the customers be willing to pay?" Which of the following pricing strategies is in Chris's mind?
A) Real­world pricing
B) Breakeven pricing
C) Demand­based pricing
D) Cost­based pricing

Quizplus · Accepted Answer

Chris's question about what price customers would be willing to pay suggests that he is considering demand-based pricing, which involves setting prices based on how much customers are willing to pay for a product or service. Real-world pricing and breakeven pricing are not relevant to this question, while cost-based pricing involves setting prices based on the cost of production rather than customer demand.

Joe and Chris Are Working on a Book Together That