Shirtzter, a manufacturer of men's shirts and jackets, has just reached an agreement to pay Kwasiaki a substantial fee for the right to use the company's name and logo on some of its clothing lines. This type of arrangement is known as secondary branding.

Question

Quizplus · Accepted Answer

This type of arrangement is known as licensing, where one company pays another for the right to use its brand name or logo.

Shirtzter, a Manufacturer of Men's Shirts and Jackets, Has Just