When Bonanza Bakery reached an agreement with Candy Conniption to include the candy in one of its readytobake cookie dough products, the two companies were using a strategy known as cobranding.

Question

When Bonanza Bakery reached an agreement with Candy Conniption to include the candy in one of its ready­to­bake cookie dough products, the two companies were using a strategy known as cobranding.

Quizplus · Accepted Answer

Cobranding is a marketing strategy where two or more companies collaborate to create a product or service that leverages the benefits and qualities of each brand. In this case, Bonanza Bakery and Candy Conniption are collaborating to offer a cookie dough product that includes Candy Conniption's candy.

When Bonanza Bakery Reached an Agreement with Candy Conniption to Include