Although technology can help marketers reach larger target markets, it also presents new challenges such as:
A) empowering consumers to choose how and when they interact with media.
B) enabling the rise of more passive forms of entertainment, such as network television.
C) empowering store owners to design the promotional material of the brands they sell.
D) consumers wanting more information than is available.

Question

Quizplus · Accepted Answer

Technology has given consumers more control over when and how they interact with media, which can make it harder for marketers to reach them effectively. This can present a challenge for marketers who must find new ways to engage consumers and make their messages stand out. B, C, and D are not accurate options as they do not present new challenges for marketers due to technology.

Although Technology Can Help Marketers Reach Larger Target Markets, It