A push strategy involves:
A) the active stimulation of wordofmouth publicity.
B) creating demand from consumers.
C) heavy trade promotions and personal selling.
D) focusing primarily on Internet advertising.

Question

A push strategy involves:​
A) ​the active stimulation of word­of­mouth publicity.
B) ​creating demand from consumers.
C) ​heavy trade promotions and personal selling.
D) ​focusing primarily on Internet advertising.

Quizplus · Accepted Answer

A push strategy is focused on stimulating demand from the sellers (intermediaries) to ultimately push the product or service to consumers. This involves heavy trade promotions and personal selling to convince intermediaries to stock and promote the product or service. This approach relies on intermediaries to create demand and is often used for products with short purchase cycles or low consumer involvement. Option A and D involve the use of pull strategies which focuses on creating demand directly from the consumers. Option B is generic and can be applied to both push and pull strategies, so it does not accurately describe a push strategy.

A Push Strategy Involves:​

A Push Strategy Involves: