Walt owns a local chain of auto repair shops in Northern Virginia. He tries to go the extra mile in pleasing his customers with comfortable and attractive waiting rooms, friendly service, and an exceptional warranty on all repair work. Walt's approach is consistent with the marketing concept.

Question

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Walt's approach of focusing on customer satisfaction and meeting their needs is aligned with the marketing concept, which aims to understand and satisfy customers' needs and wants.

Walt Owns a Local Chain of Auto Repair Shops in Northern