Marina has opened a cupcake business and will be selling her cupcakes for personal consumption and to other businesses. Marina will only need to develop one marketing plan since consumers and businesses behave in the same manner when purchasing products or services.

Question

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Consumers and businesses have different purchasing behaviors, needs, and preferences. Therefore, Marina will need to develop separate marketing plans for her individual consumers and business clients.

Marina Has Opened a Cupcake Business and Will Be Selling