Consumers are often likely to go through all steps of the purchase decision process when they are buying goods for which the financial or social implications are significant.

Question

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Consumers are more likely to go through all steps of the purchase decision process when the financial or social implications of their purchase are significant. This is because they want to make sure they are making the right decision and minimize any potential negative consequences. However, for lower-risk purchases, consumers may skip some steps or go through the process more quickly.

Consumers Are Often Likely to Go Through All Steps of the Purchase