Ellie wants to conduct market research to uncover the attitudes and motivations that shape consumer choices. The best way to obtain this information would be to use observation research to obtain primary data.

Question

Quizplus · Accepted Answer

Observation research is a method of collecting data by watching and recording consumer behavior without interacting with them. While it may provide useful information about what consumers do, it may not reveal their attitudes and motivations behind their actions. To uncover those, other research methods such as surveys, focus groups, or interviews may be more appropriate.

Ellie Wants to Conduct Market Research to Uncover the Attitudes