_____ is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
A) Production
B) Marketing
C) Operations
D) Finance

Question

Quizplus · Accepted Answer

The definition given in the question pertains to the function of marketing. While production, operations, finance, and other functions are important for the success of an organization, marketing specifically pertains to creating and delivering value to customers and managing customer relationships. Therefore, option B is the best answer as it specifically refers to this set of processes.

_____ Is an Organizational Function and a Set of Processes