Jason builds and sells cars at a reasonable price. He invented a fourwheel automobile that meets all federal regulations for safety, has several advanced features, and is also reasonable. The selling process is kept absolutely hassle free‐customers walk in, sign a onepage agreement to pay $2,000, and drive home in their new automobile. Which of the following kinds of utility is Jason providing?
A) Ownership utility
B) Time utility
C) Place utility
D) Form utility

Question

Jason builds and sells cars at a reasonable price. He invented a four­wheel automobile that meets all federal regulations for safety, has several advanced features, and is also reasonable. The selling process is kept absolutely hassle­ free‐customers walk in, sign a one­page agreement to pay $2,000, and drive home in their new automobile. Which of the following kinds of utility is Jason providing?
A) Ownership utility
B) Time utility
C) Place utility
D) Form utility

Quizplus · Accepted Answer

Jason is providing ownership utility by allowing customers to own a new automobile that meets federal safety regulations and comes with several advanced features at a reasonable price. The hassle-free selling process also adds to the ownership utility by making it easy for customers to acquire the product. Time utility refers to the availability of a product at the time when the customer needs it. Place utility refers to the availability of the product at the place where the customer needs it. Form utility refers to the transformation of raw materials and components into finished goods. None of these utilities are relevant to the scenario described in the question.

Jason Builds and Sells Cars at a Reasonable Price