Streamline Appliances is trying to build customer satisfaction. Which of the following strategies is most likely to help it achieve this goal?
A) Overpromise on the quality and performance of the appliances in order to generate the greatest possible interest.
B) Be very conservative by underpromising on product claims in order to surprise customers who expect too little.
C) Focus on creating favorable customer perceptions, but keep claims honest and realistic.
D) Build a close, full partnership with every customer.

Question

Quizplus · Accepted Answer

Option C focuses on creating favorable customer perceptions, but also emphasizes maintaining honesty and realism in the product claims. This approach is likely to generate trust and satisfaction among customers by providing them with accurate information about the product while highlighting its positive aspects. Overpromising (Option A) may lead to disappointment and lower satisfaction levels, as customers may not receive the product that was promised to them. Underpromising (Option B) may generate some positive surprise, but it may also lower customer expectations and interest in the product. Building a close, full partnership with every customer (Option D) may be difficult to achieve and is not always possible to implement.

Streamline Appliances Is Trying to Build Customer Satisfaction