Many successful firms develop a formal _____ to answer the question, "Who is your target market and how do you plan to reach them?"

Question

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A marketing plan is a formal document that outlines a company's overall marketing strategy and details the specific tactics that will be used to reach the target market. It typically includes market research, SWOT analysis, marketing objectives, target audience, positioning, budget, and timeline. The marketing plan serves as a roadmap for the company's marketing efforts and helps ensure that resources are allocated effectively to achieve the desired results.

Many Successful Firms Develop a Formal _____ to Answer the Question