Samuel works in the purchasing department of a major manufacturing company. When making purchases for his company, Samuel is most likely to:
A) experience cognitive dissonance.
B) prefer products that are mass produced.
C) use personal judgment while making the buying decision.
D) apply rational criteria to the buying decision.

Question

Quizplus · Accepted Answer

As a purchasing professional, Samuel is likely to apply rational criteria to the buying decision in order to make the most informed and cost-effective choice for his company. This may involve considering factors such as price, quality, delivery time, supplier reputation, and product specifications. While personal judgment may come into play to some extent, it is unlikely to be the primary driving factor in his decision-making process. Similarly, the fact that the products are mass-produced may not be a relevant factor unless it affects their quality, availability or price. Cognitive dissonance, which refers to the discomfort or psychological stress that arises from holding conflicting beliefs, attitudes or values, is unlikely to be a significant factor if Samuel's decision-making is based on logical and objective criteria.

Samuel Works in the Purchasing Department of a Major Manufacturing