Which of the following statements is true of marketing research?
A) It involves analyzing, interpreting, and disseminating information to develop new selling techniques.
B) It involves a close inspection of competitor marketing practices in order to create a customized strategy.
C) It involves looking at factors intrinsic to an organization such as optimum production capacity.
D) It involves gathering, interpreting, and applying information to uncover opportunities and challenges.

Question

Quizplus · Accepted Answer

Marketing research involves gathering information through various methods such as surveys, focus groups, and data analysis. This information is then interpreted and applied to uncover opportunities and challenges in the marketplace. It is not focused solely on analyzing competitor practices or looking at organizational factors like production capacity.

Which of the Following Statements Is True of Marketing Research