Every January, Regal League Inc. distributes special coupons for some of its leading brands and pays the Special Olympics 10 cents for every redeemed coupon. This tiein between Regal League and the Special Olympics is an example of causerelated marketing.

Question

Every January, Regal League Inc. distributes special coupons for some of its leading brands and pays the Special Olympics 10 cents for every redeemed coupon. This tie­in between Regal League and the Special Olympics is an example of cause­related marketing.

Quizplus · Accepted Answer

The statement correctly defines cause-related marketing as the partnership between a for-profit company and a non-profit organization to promote a social or environmental cause, while also providing mutual benefit to both parties. In this case, Regal League is donating a portion of its profits from the coupon promotions to the Special Olympics, which can increase brand loyalty and positive image among consumers who support the cause.