Green marketing:
A) is developing and promoting environmentally sound products and practices to gain a competitive edge.
B) is doing business to meet the needs of the current generation, without harming the ability of future generations to meet their needs.
C) involves a partnership between a business and a nonprofit.
D) refers to the obligation of a business to contribute to society.

Question

Quizplus · Accepted Answer

Green marketing refers to the development and promotion of environmentally sound products and practices to gain a competitive edge. This can include using sustainable materials, reducing waste, and promoting eco-friendly behavior among consumers. The focus is on meeting consumer demand for environmentally friendly products while also benefiting the planet.

Green Marketing