Developing and promoting environmentally sound products and practices to gain a competitive edge is called _____.
A) sustainable development
B) causerelated marketing
C) green marketing
D) carbon footprinting

Question

Developing and promoting environmentally sound products and practices to gain a competitive edge is called _____.
A) sustainable development
B) cause­related marketing
C) green marketing
D) carbon footprinting

Quizplus · Accepted Answer

Green marketing refers to the promotion of environmentally friendly products, practices, and initiatives as a means of gaining a competitive advantage in the marketplace. This includes efforts to reduce greenhouse gas emissions, conserve natural resources, and promote sustainable product development and packaging. Sustainable development refers to a broader set of economic, social, and environmental goals, while cause-related marketing refers to efforts to tie product sales to charitable causes. Carbon footprinting is a specific measurement of the environmental impact of a product or company's operations.

Developing and Promoting Environmentally Sound Products and Practices to Gain