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Tanya Williams, the Chief Executive Officer of Williams Computers, Recently

Question 159

Multiple Choice

Tanya Williams, the chief executive officer of Williams Computers, recently announced that she was considering entering the Chinese market. She called for Chinese firms to apply for the trademark rights and the rights to produce Williams Computers' products. Which of the following problems is Williams Computers likely to experience with this strategy?


A) Unethical licensees may become competitors in the future.
B) Government restrictions on importing is likely to affect such a practice.
C) The opportunity for countertrade may be eliminated.
D) Customer satisfaction maybe hard to achieve.

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