Chocolicious, a large chocolate manufacturing company in the U.S, has granted a Mexican firm the rights to produce and market its product and to use its trademark rights in Mexico. In this case, Chocolicious is the:
A) licensee
B) licensor
C) franchisee
D) franchisor

Question

Quizplus · Accepted Answer

Chocolicious is the licensor because it is granting the rights to another firm to produce and market its product and use its trademark.

Chocolicious, a Large Chocolate Manufacturing Company in the U