Before sales of its iPad 1 reached its peak, Apple launched the iPad 2, which took sales from the iPad 1 but also beat competitors' products. This move helped Apple maintain its standing as a leadingedge company in tablet PCs and demonstrates the importance of _____ as a competitive advantage.
A) speedtomarket
B) product research
C) event chain methodology
D) elemental cost planning

Question

Before sales of its iPad 1 reached its peak, Apple launched the iPad 2, which took sales from the iPad 1 but also beat competitors' products. This move helped Apple maintain its standing as a leading­edge company in tablet PCs and demonstrates the importance of _____ as a competitive advantage.
A) speed­to­market
B) product research
C) event chain methodology
D) elemental cost planning

Quizplus · Accepted Answer

Apple's ability to release the iPad 2 before competitors was a result of their speed-to-market strategy, giving them a competitive advantage.

Before Sales of Its IPad 1 Reached Its Peak, Apple