Dan, the founder of Four Muddy Paws, discovered that dog owners were willing to spend extra money on unique, healthy treats for their pets. The company immediately launched a selection of organic, flavored dog bones. The company also changes flavors and adds new flavors well before its competitors do. Four Muddy Paws uses the concept of _____ to maintain its competitive lead.
A) cost planning
B) speedtomarket
C) customer timing
D) market value

Question

Dan, the founder of Four Muddy Paws, discovered that dog owners were willing to spend extra money on unique, healthy treats for their pets. The company immediately launched a selection of organic, flavored dog bones. The company also changes flavors and adds new flavors well before its competitors do. Four Muddy Paws uses the concept of _____ to maintain its competitive lead.
A) cost planning
B) speed­to­market
C) customer timing
D) market value

Quizplus · Accepted Answer

Four Muddy Paws uses speed-to-market to maintain its competitive lead by introducing new and unique flavors before its competitors do, appealing to dog owners who are willing to spend extra money on their pets.

Dan, the Founder of Four Muddy Paws, Discovered That Dog