The Merchant Marketing Company wanted to target 18- to25-year-old males for a new product, so they selected a random, representative subset of this group for test marketing. In this example, the target group is the _____ andthe random, representative subset of the group is the _____.

Question

Quizplus · Accepted Answer

The target group is the population, which is the entire group of 18- to 25-year-old males. The random, representative subset of this group is the sample, which was selected for test marketing. Therefore, option A is the correct choice.

The Merchant Marketing Company Wanted to Target 18- To25-Year-Old Males