It was the pioneering research of George Sperling that identified the basic features of sensory memory.

Name: It was the pioneering research of George Sperling that identified the basic features of sensory memory.
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George Sperling's research in 1960 identified iconic memory, a type of sensory memory that holds visual information for a brief period of time. He also conducted experiments on auditory sensory memory, known as echoic memory.

It Was the Pioneering Research of George Sperling That Identified