John Watson was a pioneer in the use of classical conditioning techniques in advertising.

Question

Quizplus · Accepted Answer

John Watson, a psychologist, applied the principles of classical conditioning to advertising in the early 20th century. He believed that conditioned responses could be elicited in consumers through pairing a product with positive experiences or stimuli. This led to the development of many modern advertising techniques, such as celebrity endorsements and jingles.

John Watson Was a Pioneer in the Use of Classical