After Fernanda buys stock in a "hot" new start-up company,the company fails and she loses all of her money. Fernanda nolonger invests in start-up companies. This is an example of negative punishment.

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Negative punishment is the removal of a desirable outcome after an undesired behavior, with the goal of reducing the likelihood of that behavior in the future. In this case, Fernanda's loss of money serves as a negative consequence for investing in start-up companies, and therefore decreases the likelihood that she will invest in them in the future.

After Fernanda Buys Stock in a "Hot" New Start-Up Company,the