As the manager of a food store, your friend is trying to come up with ways of increasing sales of items that have a high profit margin. He decides that he is going to embed subliminal messages to buy certain items in the music that is playing in the store. What do you predict will happen to the sales of the items that are subliminally advertised?

Question

Quizplus · Accepted Answer

There is no conclusive scientific evidence to suggest that subliminal advertising has a significant impact on sales. In fact, some studies suggest that subliminal advertising may not change consumer behavior at all. Therefore, it is unlikely that embedding subliminal messages in store music will have a significant impact on sales of specific items.

As the Manager of a Food Store, Your Friend Is