In 1957, James Vicary falsely claimed to have increased the sale of popcorn and Coca-Cola at a New Jersey movie theater when the owner used subliminal messages to flash "Eatpopcorn!" and "Drink Coke!" on the movie screen during the movie.

Question

Quizplus · Accepted Answer

James Vicary did claim to have increased the sale of popcorn and Coca-Cola at a New Jersey movie theater with subliminal messages in 1957, but later it was revealed to be a hoax.

In 1957, James Vicary Falsely Claimed to Have Increased the Sale