Research on individualistic and collectivistic cultures showed that there were no significant differences between cultures inperceiving things, and that people in all cultures are the samein what they pay attention to and in how they think about things.

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Research has found significant differences between individualistic and collectivistic cultures in perceiving things and in cognitive processes. For example, individuals in collectivistic cultures tend to pay more attention to contextual information, whereas individuals in individualistic cultures tend to focus more on focal objects. Additionally, collectivistic cultures emphasize interdependence and social harmony, while individualistic cultures prioritize independence and self-expression.

Research on Individualistic and Collectivistic Cultures Showed That There Were