The "rules," or expectations, for appropriate behavior in a particular social situation are called:

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Social norms are the unwritten rules of behavior that are expected within a particular social group or culture. They dictate what is considered appropriate or inappropriate behavior in various social situations. These norms can vary widely between different cultures and social groups, and can include everything from dress codes to language to forms of address.

The "Rules," or Expectations, for Appropriate Behavior in a Particular