When Yoshiko's hard work and ability landed a big contract for her company, she would not accept the credit, insisting it was pure luck. When she failed to get the contract in another situation, however, she said it was her fault for not trying hard enough. This example illustrates:

Question

Quizplus · Accepted Answer

This example illustrates the self-effacing, or modesty, bias, where Yoshiko attributes her success to external factors (luck) and her failures to internal factors (not trying hard enough).

When Yoshiko's Hard Work and Ability Landed a Big Contract