Before Jackie left for college, she told her friend Lisa that she thought sororities were filled with snobs and that she would never consider joining one. But during Jackie's first week on campus, she was approached by a sorority member who invitedher to a social function and encouraged her to pledge. After Jackie attended the party, she told Lisa, "Sororities do a lot ofgood things for the community. They're really service organizations." Jackie's change in attitude to match her behavior reflects which of the following concepts?

Question

Quizplus · Accepted Answer

Jackie's change in attitude towards sororities represents cognitive dissonance - the feeling of mental discomfort that arises from having inconsistent attitudes, beliefs or behaviors. She initially had a negative attitude towards sororities (attitude) but after attending a social function, she had a positive experience (behavior). To reduce the discomfort of having inconsistent attitudes and behavior, she changed her attitudes to match her behavior.

Before Jackie Left for College, She Told Her Friend Lisa