Solomon Asch set up an experimental situation in which participants were asked to identify which of three comparison lines was identical to a standard line. His research was designed to answer a straightforward question, namely:

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Asch's research was focused on studying conformity to group opinion even when it was clearly wrong. Participants in the experiment were asked to identify the line that matched the standard line in the presence of confederates who purposely gave incorrect answers. Asch wanted to know whether the participants would conform to the group or stick with their own judgment.

Solomon Asch Set Up an Experimental Situation in Which Participants