The most widely used test to measure implicit attitudes and preferences is the Thematic Apperception Test (TAT),developed by psychologist Anthony Greenwald and hiscolleagues.

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The Thematic Apperception Test (TAT) is actually a projective test used to evaluate a person's patterns of thought, attitudes, observational capacity, and emotional responses to ambiguous test materials. It is not specifically designed to measure implicit attitudes and preferences. The most widely used test to measure implicit attitudes and preferences is the Implicit Association Test (IAT).

The Most Widely Used Test to Measure Implicit Attitudes and Preferences