Professional persuaders often manipulate people's attitudes and behavior using techniques based on two social norms, the rule of reciprocity and the rule of commitment.

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Professional persuaders often use the rule of reciprocity and the rule of commitment to influence people's attitudes and behavior. The rule of reciprocity is the idea that people feel compelled to give back when they receive something, while the rule of commitment is based on the idea that people are more likely to follow through on something when they have made a public commitment to it. These norms can be used to persuade people to take certain actions or adopt certain beliefs.

Professional Persuaders Often Manipulate People's Attitudes and Behavior Using Techniques