Many fundraising organizations send free personalized return address labels to people as part of their strategy to get people to donate money to their particular organization. This persuasion strategy is an example of _____.

Question

Quizplus · Accepted Answer

The use of personalized return address labels is an example of the rule of reciprocity, which suggests that people feel obliged to repay others for what they have received. By sending something as simple as a free gift, the organization is hoping that the recipient will feel the need to reciprocate by making a donation.

Many Fundraising Organizations Send Free Personalized Return Address Labels to People