Amethyst Inc. is a manufacturer of acrylic and latex gloves. It sells the gloves to medical laboratories, chemical factories, micro-tech equipment manufacturing companies, and cleaning services. The work and workers at Amethyst Inc. are organized to better satisfy the needs of each of its four target markets. As such, Amethyst Inc. most likely uses _____.

Question

Quizplus · Accepted Answer

Amethyst Inc. uses customer departmentalization, as it has organized its work and workers to better satisfy the needs of each of its four target markets. This means that the company has divided its workforce and resources by the specific needs and demands of its customers.