A focus strategy entails using either a cost leadership or a differentiation approach to producing a good or service.

Name: A focus strategy entails using either a cost leadership or a differentiation approach to producing a good or service.
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Question

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A focus strategy involves focusing on a particular segment or niche in the market, and using either a cost leadership or a differentiation approach to produce a good or service that specifically meets the needs and preferences of that segment.

A Focus Strategy Entails Using Either a Cost Leadership or a Differentiation