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Sivinch Is a Manufacturer and Marketer of Cosmetics, Perfumes, Hair-Care

Question 30

Multiple Choice

Sivinch is a manufacturer and marketer of cosmetics, perfumes, hair-care, and skin-care products. To differentiate its products from other similar brands, Sivinch focuses on educating its customers on general skin and hair care. Its salespeople are trained to answer questions and help customers find solutions. This has helped Sivinch gain _____.


A) a process advantage
B) a technological lockout
C) customer defections
D) a competitive inertia
E) a competitive advantage

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