BallGame manufactures A1 golf balls and prices these balls at about three times what ordinary golf balls cost. The A1 ball sells exceptionally well because customers perceive its patented three-layer construction to improve handling and increase distance. None of the other golf ball manufacturers can produce the same quality. The patent on these golf balls gives BallGame a(n) _____.
A) sustainable competitive advantage
B) aggregate marketing strategy
C) anticompetitive advantage
D) technological lockout
E) customer defection
Correct Answer:
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