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BallGame Manufactures A1 Golf Balls and Prices These Balls at About

Question 38

Multiple Choice

BallGame manufactures A1 golf balls and prices these balls at about three times what ordinary golf balls cost. The A1 ball sells exceptionally well because customers perceive its patented three-layer construction to improve handling and increase distance. None of the other golf ball manufacturers can produce the same quality. The patent on these golf balls gives BallGame a(n) _____.


A) sustainable competitive advantage
B) aggregate marketing strategy
C) anticompetitive advantage
D) technological lockout
E) customer defection

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