An organization is experiencing _____ when it is reluctant to change strategies or competitive practices that have been successful in the past.
A)strategic dissonance
B)customer inertia
C)competitive dissonance
D)competitive inertia
E)sustained competitive advantage

Question

Quizplus · Accepted Answer

Competitive inertia is the tendency of an organization to continue doing things the same way as before, without making any significant changes even when faced with changing circumstances, because of the success of past strategies. This could be due to factors such as complacency, resistance to change, or a lack of awareness of changing market trends.

An Organization Is Experiencing _____ When It Is Reluctant to Change