The term _____ refers to the overall organizational strategy that addresses the question "What business or businesses are we in or should we be in?"
A)firmlevel strategy
B)corporatelevel strategy
C)industrylevel strategy
D)portfolio strategy
E)operations strategy

Question

The term _____ refers to the overall organizational strategy that addresses the question "What business or businesses are we in or should we be in?"
A)firm­level strategy
B)corporate­level strategy
C)industry­level strategy
D)portfolio strategy
E)operations strategy

Quizplus · Accepted Answer

Corporate-level strategy refers to the overall direction and scope of an organization and the way in which its various business operations work together to achieve its goals. It involves decisions about which businesses an organization should be in, how those businesses should be managed, and how different business units should be integrated. Firm-level strategy refers to strategy at the level of individual business units within a larger organization. Industry-level strategy refers to strategies for competing within a particular industry or market segment, while portfolio strategy refers to the management of a company's collection of businesses or product lines. Operations strategy is focused on improving the efficiency and effectiveness of an organization's operations.

The Term _____ Refers to the Overall Organizational Strategy That